Thursday 19 October 2017

Target Audience


The ideal target audience for our film will be people aged from 15 and up and will be for both genders. This is because we are making a movie with an age rating of 15+, which has all the typical thriller aspects you would find in the genre, but is however also comical and humorous. Our film is appropriate for the following audience as it is will not contain any violent aspects or strong language at all, however we are aiming to make a movie that is great for teenagers, as well as being entertaining for adults to. This is why we will include occasional references and themes that the older population will find fun, and will therefore watch the movie. We have also looked into the age ratings of similar films to that of what we are hoping to produce ourselves. These movies include Silence of the Hams (15) and High Anxiety (15). We also discovered that there are some PG thriller parodies out there like Dead Men Don’t Wear Plaid and The Cheap Detective, which helps us as we want to examine a range of different movies of the same genre. This also proves the fact that a parody film can be produced without bad language etc. Since our film will have a small budget, it will be more than likely shown in art house/independent theaters rather than mainstream theaters. This means that we will need our film to target and capture the attention of fans of these types of theaters, the nearest ones being the ArtHouse Crouch End in London and the Ritzy in Brixton. The most popular however is the Prince Charles Cinema in Leicester Square, which tends to attract the largest population of cinema goers in the west end. We were also thinking about placing our movie in various film festivals, such as the Film4 Summer Screen at Somerset House, as it is a great way to establish your film and create an audience for it. It also helps the directors/screenwriters of a film etc to become recognized. Examples of festival movies include Patti Cake$ and Moonlight.

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