Marketing Package

The movie Spaceballs utilizes synergy to create a brand image by using the same, characters, fonts and costumes across their marketing package, which consists of a trailer, movie poster and magazine cover. They use dark lighting which could imply that the film will feature dark themes, this is juxtaposed with the ridiculous characters and the motor home flying through space. This lets the audience know that though this is a parody and implies that any dark themes will be undercut by the silliness of the plot. This film is also an obvious parody of the star wars franchise and the certain aspects such as laser guns, space ships, the terrible chewbacca parody all helps to attract fans of the star wars franchise.